About
Lock Cadence was built from the inside out, by operators who know the difference between bookkeeping that checks a box and financial intelligence that actually changes how you run a studio.
The story
Lock Cadence founder Scott Hanson spent nine years building and running three cycling studios in Denver. He learned everything about what makes a great class, what turns a first-timer into a recurring member, and what a healthy studio culture looks like.
What he didn't always have: a clear picture of whether the business was actually growing, what the real acquisition cost was, or how long the average member stayed before they left. The P&L was there. The signal wasn't.
So he built a system: clean QBO books connected to a KPI dashboard that pulled from both the membership software and the books. For the first time, MRR, ARM, LTV, CAC, and fill rate were all in one view, updated every month.
The results changed how the business ran. And every studio owner who saw it wanted the same thing. Lock Cadence is that system, built and operated for boutique fitness studios.
"The hardest part of running a studio isn't the coaching. It's knowing whether the business is actually working, and what to do when it's not."
What we believe
Generic accounting doesn't understand NRS conversion rates or fill rate benchmarks. We track the metrics that actually matter for a boutique fitness studio, because we've run one.
Studio owners are great coaches. The best ones also know their LTV:CAC ratio and what churn is costing them. We make that knowledge accessible without an MBA.
We work month-to-month after the initial term because we believe our value should be self-evident. If the numbers aren't helping you make better decisions, we haven't done our job.
Recurring members only. We exclude NRS intro offers, paid-in-full memberships, and employee accounts from your recurring revenue baseline, so the number actually means something.
Marketing spend only. We don't include front desk labor or sales salaries, because those costs belong in your operating model, not your acquisition cost.
We use the mean tenure, not the median, so your LTV calculation reflects the full weight of your best long-term members, not just the midpoint.
Our methodology
Most KPI dashboards are templates. They show revenue and expenses. Sometimes a basic chart. They're built to look complete, not to drive decisions.
We built our tracking methodology from scratch, based on what actually helps a studio owner make smarter decisions: pricing, marketing spend, hiring, and growth timing.
Every metric we track is defined precisely. We're explicit about what's included, what's excluded, and why, so you know exactly what you're looking at.
Let's talk about where your books are today and where they should be.
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