YTD Revenue, Jan–Jun 2026
$1.03M
↑ +9.5% vs 2025
$169,304 June total revenue
678 active recurring members
$158 avg revenue per member
Jun Revenue
$169K
↑ +14.3%
YTD Revenue
$1.03M
↑ +9.5%
Recurring Members
678
+54 since Jan
3rd-Party YTD
$142K
13.8% of rev
Jun Churn
8.8%
↑ vs 7.9% May
Jun Check-ins
10,513
484 classes
Studio comparison, June 2026
Internal = Mindbody / Marianatek · 3rd-party = ClassPass / partner revenue · YoY vs June 2025
Location
Internal
3rd-Party
Total
YoY
Members
Fill Rate
$75,277
$11,917
$87,194
+5.8%
351
$38,660
$5,818
$44,478
+25.5%
150
$34,835
$2,798
$37,633
+30.6%
177
MRR (recurring members only) — 2026
Jan MRR: $88.1K
Jun MRR: $107.1K
Monthly churn rate — 2026
Churn ticked up to 8.8% in June — up from 7.9% in May. Worth watching heading into Q3.
Lifetime Value (LTV)
$2,054
ARM ($158) × mean LEG (13.0 mo)
Recurring members only. NRS, PIF, and comp accounts excluded.
Customer Acquisition Cost (CAC)
$212
Marketing spend ÷ new recurring members
Marketing-only. Front desk labor and sales costs excluded from CAC.
LTV : CAC Ratio
9.7 : 1
Above 3:1 benchmark — strong unit economics
Boutique fitness benchmark: 3:1 to 5:1. This studio is well above.
Location 1 · June 2026
$87,194
↑ +5.8% YoY
$75,277 internal revenue
$11,917 third-party revenue
351 recurring members
Location 1 — Monthly Revenue, 2026
3rd-Party Rev
$11.9K
13.7% of total
Fill Rate
65.9%
↓ vs 68% May
Check-ins
4,891
224 classes
Membership breakdown — June 2026
| Membership type |
Count |
MRR contribution |
Avg price |
Notes |
|
198 |
$37,998 |
$192 |
Core recurring base |
|
94 |
$14,100 |
$150 |
Strong retention rate |
|
59 |
$7,080 |
$120 |
Lower freq, higher churn risk |
Fill rate trend — Location 1
Range: 58% – 72% · Jun: 65.9%
Location 1 is your highest-revenue location — $87K in June, $171 ARM, and 351 recurring members. Benchmark location for the portfolio.
Fill rate dipped from 68% to 65.9% in June. Not alarming, but worth reviewing class schedule vs. demand — particularly peak hours.